Countdown to iWireless Solution’s 10th Anniversary – Week Nine of Ten
This week we have the sixth of our “memories” stories from Anne Krausse, our Head of Business Development & Comms. You can read her interview below.
Job title upon start: PR and Comms Manager
Current job title: Head of Business Development & Comms
Question: How has your job changed from when you started at iWireless Solutions?
When I joined iWireless in 2013, I had just come back from maternity leave and joined the company 3 days/week. My initial job was to work with a PR agency on raising iWS’ profile. Within a month, we stopped all PR opportunities to review the company strategy, mainly around business development and communication – which laid the foundation for my role today. The traditional ‘sales’ function was quite new to the company as we have been very lucky to benefit from repeat business, as well as Word of Mouth referrals based on our 2012 London Games success. The Sales & Marketing team has now grown to 4 people.
Question: What are your Top 3 lessons/skills learnt at iWireless Solutions?
Working in the Telco industry has been a steep learning curve – the terminology, opportunities, the different players and the technology trends were mind boggling to start with, but have become everyday life now. I have learnt a lot from the people I work with – in terms of people management and flexibility that often only SMEs or start-up/hubs can afford, as well as SHEQ and operational insights.
Question: What key projects have you worked on over the past years?
From a Comms viewpoint, one of the biggest projects was our website relaunch, together with our Marketing Executive, during which I aged about 5 years (!). In terms of Business Development, this is the most exciting time now – working with a breadth of clients and contacts across sectors, from public sector/councils and MNO’s to hospitals, big corporations, and construction companies. Each has quite unique challenges that we can help address. We also undertake quite a bit of in-house R&D or some consultancy work around innovation to help make trends and theories a reality (or use case) for some of our clients.
Question: What was your most memorable project and why?
Reputable Golf Event at Gleneagles – my colleague and I joined the design engineers during the installation phase, which was very tightly linked to other 3rd party contractors. We had to ensure that all the right components were in the right place and connected up correctly. We had a golf buggy to ride around in, and armed with a bottle of water and a box of chocolates, we set to work. This was the best way of learning about the various pieces of equipment and materials – Remote Units, Antenna types, connectors, fibre, etc. It was also a great opportunity to meet some of the other contractors and parties involved in getting connectivity to remote locations.
Question: What is your best memory/anecdote of your life at iWireless Solutions to date?
There are many anecdotes, including some of the Company Days Out – the Sports Day at the local sports club was great – we had fun as a team, and we gained some insight into how competitive a lot of our staff members are.
Another of my favourite memories is our exhibition stand/presence at the Small Cells World Summit in 2016. It was a really good team effort to get all the marketing materials complete, as well as getting visuals from the technical team on our innovative approach to Metrocells audit and design.
Question: How has iWireless Solutions grown or changed over the years?
iWireless has developed in many ways over the past years – however, without sacrificing any of its client focus or agility/flexibility. To start with, Ravi, our MD, has started taking holidays! We have grown to a company of 42 staff (when I joined we were 25) – which can at times be a challenge from a company cohesion viewpoint. But, this reflects the growth in opportunities for iWireless – and all are working towards making each project and the company overall a success. That sentiment has been present from the day I joined.
Question: What – if anything – makes iWireless Solutions special for you?
When I started at iWireless, I quickly learnt that we had worked at the 2012 Olympics – but it took quite a few months for me to realise just how many prestigious projects we had provided our services for. I see iWireless as a hidden gem – we have only just started being a bit more vocal about our capabilities and track record. We’ll continue to do that in our typical subtle fashion. Also, for me, iWireless stands out in its management approach – taking business decisions and managing people with a clear mind but also a very human approach. Senior Managers are hands on and will contribute across the business. Last, but not least, iWireless has allowed me to have flexible working hours to suit my responsibilities around my family and young children. Not only a day job, but actually a role I enjoy and keep finding new challenges in.
Question: Describe iWireless Solutions in 10 words or less.
Nimble, client focus, delivery focus, family approach, professional, ambitious